GTM is shifting—
- reactive → predictable
- fragmented → scalable
- founder-led → operationalized
- messy → measurable
Helping startups and growth-stage companies operationalize RevOps and GTM strategy into scalable revenue engines — improving forecast predictability, win rates, and sales productivity.
Measurable shifts from GTM transformation mandates.
Achieved through automated lead enrichment, qualifying and routing loops built in Clay.
Lifted via disciplined operating cadence and AI-driven pipeline insights in Clari.
Secured through automated customer workflows and Gong conversation intelligence feeding use-case loops.
Strategy and execution, designed as one system.
GTM is shifting from reactive action to autonomous workflows. Most companies either focus on strategy without execution, or tools without clarity. I bring both together—with CRM as the center of gravity.
GTM Strategy
ICP definition, motion design, segmentation, and the operating cadence to measure what matters.
RevOps Architecture
CRM governance, lifecycle stages, routing, and reporting that scales beyond the first hundred reps.
Revenue Intelligence
Clari and Gong woven into forecast rigor, deal inspection, and customer signal loops.
Pipeline Engineering
Clay-powered enrichment, qualifying and routing systems that compound pipeline quality.
Your Systems and Strategic Thinker
Most companies don't struggle from lack of ambition—they struggle from fragmentation.
After years leading Revenue Operations and GTM transformation initiatives across large organizations, Neha started an independent practice “ShiftingGTM Consulting” to work closely with founders and revenue teams at earlier stages of growth as a fractional growth and revenue operations partner. Her work sits at the intersection of Go-to-Market strategy, revenue operations, and CRM architecture creating a connected revenue ecosystem.
Teams are moving fast, tools are multiplying, and valuable customer signals get lost across the business. Neha helps bring structure, clarity, and scalability to that complexity by bringing “Systems Thinking” into the mix. She brings a rare combination of strategic and systems thinking: translating growth goals into clear autonomous GTM flows, accurate forecasting, improved pipeline velocity, and customer retention systems that teams can actually use.
“I love partnering with thoughtful teams that want to build a revenue organization intentionally—not just quickly.”